PolarLake News, Press Releases & Media Features

Midwest Wireless and PolarLake provide over 300,000 wireless subscribers with access to real-time Financial Services data using XML

Published November 3, 2003 / Press Releases

PolarLake™, the XML integration company and US wireless operator Midwest Wireless, today announced a major extension in Midwest Wireless' use of PolarLake's products providing over 300,000 wireless subscribers with access to financial services data.

Midwest Wireless chose PolarLake technology to help enhance its Mail.IT service providing subscribers with up to the minute message alerts on a wide range of business and general interest topics, such as severe weather alerts, news updates and sports information . The alerts are based on content provided by third parties to Midwest Wireless, encoded in both XML and binary formats.

One year on and Midwest Wireless reflect on the success of the project. Tim Tupy, Director of Product and Services Development, Midwest Wireless comments, "We have been delighted with the reliability and flexibility of PolarLake technology. Over the last year, we have launched a number of new services, such as financial information alerts for our business customers. PolarLake has allowed us to deliver these new services in record time and scale to support our rapidly increasing subscriber base. The incremental cost of integration associated with each new service has also been very low, building further the impressive ROI we have got from our PolarLake investment."

Ronan Bradley, CEO, PolarLake comments "Midwest's Mail.IT service provides an excellent example of how PolarLake allows complex integration projects to be delivered incrementally, at greatly reduced cost and risk. PolarLake has also proven its reliability and scalability in handling the peaks of demand on Midwest Wireless' services associated with major news events or weather alerts."

About PolarLake

PolarLake enables firms to deliver on the full promise of EDM, integrating into downstream systems with 75% less time and 80% less resources than generic ETL products. Its flagship product, PolarLake RDD (Reference Data Distribution) is a domain specific Integration application built to manage to end-to-end process of Reference Data Distribution.

PolarLake RDD provides unique capabilities for Business Operations, Business Analysts and Technology to manage and control Reference Data Distribution. PolarLake has been recognized by Industry Analysts as a leader in its space, named by Aite as the most packaged Reference Data Distribution solution and included in the Gartner visionaries’ quadrant. PolarLake’s clients include Global Sell side, Buy side and Asset Servicing Institutions.

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